Online PHP editor | output for uatdY

<?php $ls = "<SHOP> <SHOPITEM> <ITEM_ID>item id</ITEM_ID> <SKU>item SKU </SKU> <PRODUCT>Product name</PRODUCT> <DESCRIPTION>Item descirption</DESCRIPTION> <URL> https://www.itemurl.com/item </URL> <IMGURL> https://www.itemurl.com/itemimg.jpg </IMGURL> <IMG_ALTERNATIVE> https://www.itemurl.com/itemimg2.jpg </IMG_ALTERNATIVE> <IMG_ALTERNATIVE> https://www.itemurl.com/itemimg3.jpg </IMG_ALTERNATIVE>"; preg_match('/<IMG_ALTERNATIVE>\r?\n(.*)\r?\n<\/IMG_ALTERNATIVE>/', $ls, $matches); print_r($matches);