A1
Column -> EY
B1
Column -> Media Type
C1
Column -> Coverage Type
D1
Column -> Industry Programs
E1
Column -> Score
A2
Value at 2 -> Yes
B2
Value at 2 -> Category B
C2
Value at 2 -> Quote
D2
Value at 2 -> Communications
E2
Value at 2 -> 1
A3
Value at 3 -> No
B3
Value at 3 -> Category B2
C3
Value at 3 -> Quote2
D3
Value at 3 -> Communications2
E3
Value at 3 -> 2