$m1 = <<<EOM
The heart attack rate for smokers is 70 percent higher than for nonsmokers. But, believe or not, just one full day after quitting smoking, your risk for heart attack will already have begun to drop. While you're not quite out of the woods yet, you're on your way!
$m2 = <<<EOM
Deadened senses—specifically, smell and taste—are one of the more obvious consequences of smoking. Luckily, after 48 hours without a cigarette, your nerve endings will start to re-grow, and your ability to smell and taste is enhanced.
$timeline_array = array('Milestone 1' => $m1, 'Milestone 2' => $m2);