<?php $str = 'NAME OF ITEM 123456789012 OTHER NAME 987654321098 NAME 567890123456'; preg_match_all( '/^(.*?)\s+((?:^|\D)(\d{12})(?=\D|$))/m', $str, $matches); $items = array(); foreach( $matches[2] as $k => $upc) { $items[$upc] = $matches[1][$k]; } echo $items['987654321098']; // OTHER NAME
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